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We live in the 21st century and it’s more than safe to say that technology is revolutionizing every aspect of our lives. And believe it or not, even the way we wear, create, and perceive fashion.
Fashion used to be dictated by magazines, exclusive designers and runways, is now being influenced by digital platforms, algorithms and technological innovations.
Smart textiles
IF we have to talk about one of the most groundbreaking developments in the industry, it is smart textiles. These fabrics incorporate technology to enhance functionality and style. Blends performance and aesthetics.
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Image source: https://ignasisayol.com/es/smart-fabrics-la-tecnologia-que-revoluciona-experiencias/
Now we can find temperature-regulating fabrics. These will store and release heat, and ensure comfort in different climates. Another advancement is health-monitoring clothes. Some garments have sensors that can track your respiration, activity levels, and your heart rate.
There are even now self-healing fabrics that will repair themselves after they get minor damages. This will make your clothes more durable. All of these innovations are not only practical but they also challenge the traditional notions of style.
Clothes nowadays are not pieces that enhance our appearances, they are all about personalization, performance and interaction with our environment.
Virtual fashion and digital design
The design process nowadays has been democratized by technology. This is making digital fashion more popular. Now designers are using advanced software to create 3D garments that only exist in the digital world. This trend has a lot of implications for creativity and sustainability.
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Image source: https://poplar.studio/blog/digital-fashion-4-ways-brands-are-creating-augmented-reality-clothing/
They will reduce waste because virtual prototypes mean that there will be fewer physical samples to produce. Also, now, designers can experiment with ideas that are unconventional and that are impossible to achieve. Like materials that change form or even glow.
People are spending more and more time in the digital spaces, which has made virtual clothing to gain more traction. Some digital fashion houses will sell some exclusive designs that you can use on the online world. This changes the way we think about style beyond the physical world.
Personalized fashion and AI
AI has created a new era of customization in the industry. AI-powered platforms, after analyzing body types, behaviors and consumer preferences will recommend you styles that are tailored to your taste.
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Image source: https://arpost.co/2022/11/29/zero10-ar-fashion-platform-digital-fashion/
Now we can find platforms and apps that use algorithms that will curate personalized outfit suggestions based on the profiles of the users. Augmented reality also allows consumers to see how makeup, accessories and clothes will look on people without having to physically try them on. This is transforming online shopping, increasing customer satisfaction and reducing returns.
AI will also analyze your social media activity, the runaway trends and streetwear styles to predict what will be fashionable in the upcoming season. This helps brands adjust their productions, ensuring they are ahead of the curve.
The impact of social media and e-commerce
Both have redefined the way we discover, share and buy fashion. The process has become faster, more global and even more interactive. Social media influences are now major players that dictate fashion trends. They use their social media platforms to share their diverse styles, which usually leads to viral fashion moments.
Image source: https://www.linkedin.com/pulse/influencer-effect-how-social-media-shapes-luxury-fashion-limxf
With AR and other integrated shopping features, you can buy directly from social media posts or even live-streamed fashion shows. This erases the boundaries between purchase and discovery. And the rise of metaverse spaces allows brands to create immersive shopping experiences.
Ethical and sustainable fashion
All of these technical advancements are moving towards more ethical and sustainable fashion. Since consumers are now more aware of the environmental impact of their fashion choices, brands are using technology to address their concerns.
Companies are now using advanced techniques to recycle old textiles into new ones, which reduces the need for virgin materials. Blockchain technology is also being adopted to provide information about garment production. This allows consumers to make informed choices.
And 3D printing allows brands to create custom-made garments and accessories with minimal waste. This offers a more sustainable alternative to mass production.
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Image source: https://nyembroiderystudio.com/blog/3d-printing-future-fashion