At a time when lingerie is experiencing a new revolution, we certainly do not burn our bras but boycotts in any case the discomfort and diktats long established. Not to be outdone while the relationship to the female body does not finish to be unpacked anymore, Chantelle seems all-inclusive to our desires. You only have to look at the Soft Stretch line and better try it to realize it.
While body positivism continues to rally to her cause, Chantelle unveils its #OverthrowUnderwear campaign highlighting its line Soft Stretch. Minimalist and adapted to all body types, it has everything to keep its promises, namely to reverse the codes of lingerie as we know it.
If the brand continues to imagine more “traditional” underwear, this does not prevent it from taking part in the revolution that affects more than ever the relationship to the female body. No more uncomfortable whales and materials that leave marks, with Soft Stretch, we return to the essentials: a unique size, black or nude and absolute comfort. And feeling good in his underwear is still the first step to feel good in his body.
At a time when lingerie is experiencing a new revolution, we certainly do not burn our bras but boycotts in any case the discomfort and diktats long established. Not to be outdone while the relationship to the female body does not finish to be unpacked anymore, Chantelle seems all-inclusive to our desires. You only have to look at the Soft Stretch line and better try it to realize it.
While body positivism continues to rally to her cause, Chantelle unveils its #OverthrowUnderwear campaign highlighting its line Soft Stretch. Minimalist and adapted to all body types, it has everything to keep its promises, namely to reverse the codes of lingerie as we know it.
If the brand continues to imagine more “traditional” underwear, this does not prevent it from taking part in the revolution that affects more than ever the relationship to the female body. No more uncomfortable whales and materials that leave marks, with Soft Stretch, we return to the essentials: a unique size, black or nude and absolute comfort. And feeling good in his underwear is still the first step to feel good in his body.
And because this new way of thinking underwear is for all women, Chantelle has used various talents to interpret Soft Stretch. We thus find in march in this revolution the pretty Louise Follain and Lila Cardona.
If you too are tired of being uncomfortable in your lingerie, a little tour on the e-shop Chantelle is needed.
