Category: Sportswear

You can easily deal with Amazon’s 36-hour Prime Day event. From the most popular retinol creams to sales toys, the list of deals has been growing.

While you are taking advantage of a delicious instant canning offer and filling your shopping cart with kitchen essentials to get your cooking to a grade, why not throw something that will be seasoned in the bedroom?

From transparent tights to pretty small trays, we combed through Amazon’s bra offers, lingerie offers and lingerie offers to find our favorite lace numbers, which are labeled Prime Day.

Take a look at our nine favorites below:

1 Women’s standard mesh bra and eyelash lace overlay

2 Women’s Lace Lace Hip Bikini Briefs

3 Women’s Eyelash Lace Leotard

4 women’s microfiber and lace smooth corset V short

5 women’s cotton mesh

6 women’s lace slip dress and thong suit

According to a new market report released by Persistence Market Research entitled “Men’s Underwear Market: BRICs to 2020 Highest Growth”, by the end of 2015, the men’s underwear market is expected to reach US$82.208 million, with a compound annual growth rate of 5.8 from 2015. From 2020 to 2020, it will reach 11 billion US dollars by 2020.

There are generally two types of men’s underwear; one type covers the torso and the other covers the waist and legs. For undershirts, we include vests, sleeve vests and muscle vests. For underwear, we include regular underwear, trunk and shorts. In the winter, long underwear is more suitable for the wearer to provide extra warmth.

Increasing disposable income, preference for branded underwear, and better fit and comfort are the main factors driving demand for quality underwear, driving the growth of the men’s underwear market. However, the highly competitive and unorganized markets of developing countries are the main factors hindering the growth of the entire men’s underwear market. The male underwear market is expected to grow at a compound annual growth rate of 5.8% from 2015 to 2020, reaching $11,16.76 billion by 2020.

By region, the BRIC countries dominate the market with more than 35% market share and are expected to remain dominant throughout the forecast period. Europe is the second largest region, accounting for 17.4% of the total in 2014. During the forecast period, the men’s underwear market in Europe and North America is expected to expand at a compound annual growth rate of 5.1% and 3.9%, respectively. On the basis of the age group, the market is divided into 15-25, 26-35, 36-45, 46-55 and 56 and above. In 2014, the 36-45 division accounted for 24.2% of the global men’s underwear market share, and is expected to grow at a compound annual growth rate of 5.8% during the forecast period. On the basis of distribution channels, the market has been divided into online sales and offline sales, of which offline sales are further subdivided into mass stores, specialty stores, and single-brand stores. In 2014, the online sales segment accounted for 7.7% of the global men’s underwear market, and is expected to have the highest compound annual growth rate of 12.8% during the forecast period. In 2014, the mass business sub-segment accounted for 58.5% of the market.

The main market participants involved in this report include Hanesbrands Inc., Philips-Van Heusen Corporation, Ralph Lauren Corporation, Jockey International Inc., American Eagle Outfitter Inc., Iconix Brand Group Inc., JC Penny Corporation, Inc. And major players in the Berkshire Hathaway Inc. men’s underwear market focus on enhancing their global and regional operations through mergers and acquisitions and business expansion.

When Cora Harrington first started blogging about lingerie in 2008 it came as part necessity, part passion project. Harrington wanted to purchase some lingerie, but couldn’t find any real review sites that would help guide her purchase. So she started writing reviews herself on a blog she named The Stockings Addict.

“All of my early reviews were focused on stockings and hosiery, tights that sort of thing,” Harrington said. “Those things were more affordable for me to write about.”

Nine years later The Stockings Addict has become The Lingerie Addict, encompassing all kinds of undergarments. And Harrington turned the work from a side project to a full-time job. She’s made The Lingerie Addict, which she calls TLA, into the foremost lingerie blog in the world.

Making it work

Making TLA sustainable was a complicated journey. When Harrington started to get readers in the tens of thousands, she decided it was time to look into selling ad space.

“I remember when I first wanted to dip a toe into advertising, being really worried that my readers would hate it,” she said. “Most of them were like, ‘No, we like what you’re doing and we want you to stick around and if it turns out advertising is the way that happens then like let’s do it.'”

She started out using Google AdSense, a service that lets users display targeted Google ads on their own sites. But before long, AdSense deemed The Lingerie Addict ineligible for their service because they considered it adult content.

“It says a lot about how we think about lingerie and how we view it as something hundreds of millions of people wear, but it’s considered to be taboo and inappropriate, which I think is a very American thing,” Harrington said. “But also says quite bit about what we think is acceptable to talk about in public.”

On their site, Google AdSense says their policy is that, “While we recognize that interpretations of adult or mature content may vary across countries and cultures, we hold all publishers accountable to the same content requirements so that we can ensure a safe and healthy global advertising ecosystem.”

And they’re not the only ones with this approach. “It’s a recurring theme among online advertising networks,” Harrington said. “Even when we’re advertising on Facebook or what have you our ads are very often declined.”

In the end, the move away from third-party ad services was a blessing in disguise. Harrington started to pitch directly to brands and they to her, creating valuable relationships within the industry.

“It gave me a good foundation for building the business out,” she said.

We’ve come a long way since women’s lingerie was referred to as unmentionables, or have we?

Recent protests and complaints concerning ‘inappropriate’ ‘pornographic’ advertising from retailers Bras N Things and Honey Birdette suggest otherwise.

Most recently, the shopfront of Bras N Things in Campbelltown’s Macarthur Square shopping centre had been labelled as“disgusting and offensive” by local Councillor, Cindy Cagney.

Speaking to the Macarthur Chronicle, Cindy said, “You don’t see that type of lingerie and poses on daytime TV.”

“It’s an unrealistic view of women and to me it is sexually suggestive. I don’t think it is necessary.”

She goes on to spotlight the issue as an irresponsible representation of body image and contentious depiction of female sexuality.

In these images and others in the campaign, the women featured are covered in more material than the average bikini offers. The poses and size of the women featured are no different than those plastering the walls of shops like Sports Girl or H&M.

The size of models used in mainstream advertising is a conversation that unquestionably needs to happen, but the amount of clothing worn by that model should not be part of the discussion.

Women should be allowed to celebrate their sexuality, to feel beautiful and confident. Lingerie has a unique power to do that, no matter what your size is.

It would be unrealistic to think any person looking at this type of advertising would feel pressured into wearing their underwear as outwear because, lingerie is for the wearer, not the starer.

Underwear can give us confidence while being completely hidden and it can empower women to feel confident in showing off their bodies.

An actress who dressed her two-year-old daughter in white lingerie for Halloween, has been criticised on social media where she posted images and videos of the toddler in costume.

Terri Kwan dressed her little girl in white suspenders and underwear, including a bra, and fitted her with a pair of angel wings. One image shows the toddler holding a star shaped wand, with a lollipop in her mouth.

The Taiwanese actress added hashtags alongside the image including “Victoria’s Secret Model”, a reference to the lingerie maker which often uses scantily clad models to advertise its products.

The 41-year-old then shared the video and images with her 340,000 followers on picture sharing site, Instagram. She also put them on her Weibo account, a Chinese platform similar to Twitter, where she has 240,000 followers.

Taiwan’s cable news channel TVBS news reported that the costume was for a Halloween party at her daughter’s birthday party.

After she posted the images users were quick to condemn Kwan for her choice of costume.

One, Vannarocha7 called it “horrible horrible” and claimed the images would encourage paedophiles.

Another Loretta.rodgers10 called the images “disgusting”. They added: “Why would you do this to your daughter? Please protect her.”